One of the most important things that you have to remember when shopping online is to make sure that you are only buying from trusted online retailers. If, for instance, you are in the market for cheap eyeglasses online, you need to make as much research as you can about the online retailer. Read reviews, consumer reports and feedback from customers to ensure that you are not being scammed into buying eyeglasses that are of poor quality. You need to make sure that even if the eyeglasses are being offered at a very low rate, you are still going to be able to get quality eyeglasses. You also need to check out their customer service and make sure that they can be easily contacted especially in cases when customers need to tell them of whatever concerns they may have about their products. You have to be cautious so that you don’t get scammed and that your rights as a consumer are protected.