September 23, 2012
Product manufacturers know that the investments that they have made in the development and manufacture of their products will be maximized if they also put as much effort in the packaging of the product. Packaging is an important marketing tool that can provide the identity that the products need. It helps create a distinct look for the products and make them easily identifiable. The design of the packaging including the images used and the color scheme chosen for each particular product contributes to the whole image of the product. The information provided in the packaging should also be enough to help the consumers decide whether they want to patronize the product or not. Aside from the design of the packaging, the materials used should also be carefully chosen. Heat Seal packaging are used to keep the products in the required temperature particularly in certain food products that need to retain their crispiness. Blister Foil packaging is used in different products such as medicines and other pharmaceutical products to help retain their potency.
Posted by Savvy Mama at 8:24 PM